Table of Contents
Preface
Part 1: Curating a Digital Experience Strategy
1
Defining Your Digital Experience Strategy
Introducing Experience Cloud products
Determining your Target Audience
Identifying internal stakeholders
Curating external advisory committees
Understanding key interactions
Determining success metrics
Summary
2
Translating Your Audience and Interactions into Meaningful Technology Features
Organizing and prioritizing feedback
Identifying themes
Connecting feedback to product features
Identifying differences between Experience Cloud offerings
Identifying the “why not”
Summary
3
Technology Component Identification – Which Parts of Experience Cloud Do I Need?
Aligning features to technology stacks
Experience Cloud – Self-Service ...
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