Mastering the Art of Sales Engineering

Are you looking to excel in the role of a sales engineer or transition into a high-tech sales career? "Mastering the Art of Sales Engineering" provides the frameworks, best practices, and real-world insights you need to master this unique blend of technical acumen and sales expertise. The book offers a comprehensive guide to building the skills and knowledge vital for sales engineering.

What this Book will help me do

• Gain in-depth understanding of the sales engineering role across different organizations and industries.
• Master essential client-facing communication and presentation skills for effective interaction.
• Learn the end-to-end process of delivering technical proofs and presentations successfully.
• Self-manage career growth, work-life balance, and your sales engineering initiatives effectively.
• Acquire insights into often overlooked areas like legal considerations, administrative tasks, and career transitions.

Author(s)

Jeffrey Silver and Jason Mar-Tang are industry veterans with decades of combined experience in sales engineering and technical leadership. Their wealth of knowledge comes from working in and managing high-performance SE teams across leading technology firms. Through this book, they share actionable advice and life-earned lessons to inspire and educate readers about this critical professional arena.

Who is it for?

This book is a must-read for professionals entering or already within the sales engineering field, regardless of their level of experience. The content is ideal for those seeking to refine their technical contributions while excelling in a sales-focused environment. Readers keen on advancing to leadership or management within the field will also benefit immensely. Lastly, individuals contemplating a career in high-tech roles with a significant sales aspect will find this book offers a clear roadmap to success.