October 2008
Beginner
256 pages
6h 40m
English
book
Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time
by Jackie Fenn, Mark Raskino
Content preview from Mastering the Hype Cycle: How to Choose the Right Innovation at the Right TimeBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
One
Hype Cycle Winners and Losers
You always pass failure on the way to success.
—Mickey Rooney
“I RESIGNED ON THE SPOT.”
So responded the marketing director of the independent British grocery chain Safeway in July 1999 when he learned that he would report henceforth to the COO, not the CEO, of his company. It wasn’t pride that motivated Roger Partington to leave but the deeper meaning of the change. In demoting his role, Safeway was in effect abandoning the direction he had been hired to pursue six years earlier as Safeway’s chief marketing officer.
Trained in marketing at Unilever, Partington had brought to Safeway something unusual in the grocery business: a focus on customer-facing strategy, brand management, and other basic aspects of traditional ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.