Skip to main content
O'Reilly home
    • Sign In
    • Try Now
    • Teams
      • For business
      • For government
      • For higher ed
    • Individuals
    • Features
      • All features
      • Certifications
      • Interactive learning
      • Live events
      • Answers
      • Insights reporting
    • Blog
    • Content sponsorship

Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time by Jackie Fenn, Mark Raskino

Get full access to Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time and 60K+ other titles, with free 10-day trial of O'Reilly.

There's also live online events, interactive content, certification prep materials, and more.

Start your free trial

Contents

Copyright
Preface
Acknowledgments
Part I The Hype Cycle
One Hype Cycle Winners and Losers
Two Behind the Hype Cycle
Three Hype Cycle Traps and Challenges
Four Hype Cycle Opportunities and Lessons
Part II The STREET Process
Five What It Takes to Master the Hype Cycle
Six Scope: Establishing the Context for Innovation
Seven Track: Collecting the Innovation Candidates
Eight Rank: Prioritizing the Candidates
Nine Evaluate: Understanding Rewards and Risks
Ten Evangelize and Transfer: Making It Happen
Eleven Future Cycles
Notes
About the Authors

Get Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.

Start your free trial

About O’Reilly

  • Teach/write/train
  • Careers
  • Community partners
  • Affiliate program
  • Submit an RFP
  • Diversity
  • O’Reilly for marketers

Support

  • Contact us
  • Newsletters
  • Privacy policy
facebook-logo linkedin-logo youtube-logo

International

  • Australia & New Zealand
  • Hong Kong & Taiwan
  • India
  • Indonesia
  • Japan

Download the O’Reilly App

Take O’Reilly with you and learn anywhere, anytime on your phone and tablet.

Apple app store Google play store

Watch on your big screen

View all O’Reilly videos, Superstream events, and Meet the Expert sessions on your home TV.

Roku Payers and TVs Amazon appstore

Do not sell my personal information

O'Reilly home

© 2023, O’Reilly Media, Inc. All trademarks and registered trademarks appearing on oreilly.com are the property of their respective owners.

Terms of service • Privacy policy • Editorial independence

Don’t leave empty-handed

Get Mark Richards’s Software Architecture Patterns ebook to better understand how to design components—and how they should interact.

It’s yours, free.

Get it now
Cover of Software Architecture Patterns

Check it out now on O’Reilly

Dive in for free with a 10-day trial of the O’Reilly learning platform—then explore all the other resources our members count on to build skills and solve problems every day.

Start your free trial Become a member now