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Enterprise
Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time by Mark Raskino, Jackie Fenn
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Contents
Copyright
Preface
Acknowledgments
Part I
The Hype Cycle
One
Hype Cycle Winners and Losers
Two
Behind the Hype Cycle
Three
Hype Cycle Traps and Challenges
Four
Hype Cycle Opportunities and Lessons
Part II
The STREET Process
Five
What It Takes to Master the Hype Cycle
Six
Scope: Establishing the Context for Innovation
Seven
Track: Collecting the Innovation Candidates
Eight
Rank: Prioritizing the Candidates
Nine
Evaluate: Understanding Rewards and Risks
Ten
Evangelize and Transfer: Making It Happen
Eleven
Future Cycles
Notes
About the Authors
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