October 2008
Beginner
256 pages
6h 40m
English
book
Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time
by Jackie Fenn, Mark Raskino
Content preview from Mastering the Hype Cycle: How to Choose the Right Innovation at the Right TimeBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Four
Hype Cycle Opportunities and Lessons
The task is not so much to see what no one yet has seen, but to think what nobody yet has thought about that which everybody sees.
—Arthur Schopenhauer, 1788–1860
WHILE IT’S IMPORTANT TO UNDERSTAND the traps that can snare unwary adopters, it’s equally important to examine the opportunities that arise from the inevitability of the hype cycle. Anytime you can predict major shifts in behavior—such as the major turning points on the hype cycle—you can take advantage by being ahead of the crowd. If avoiding the traps are the “Hype Cycle 101” lessons, then grasping these opportunities can be viewed as the graduate course in adopting the right innovation at the right time.
We see two types of opportunity arising ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.