The task is not so much to see what no one yet has seen, but to think what nobody yet has thought about that which everybody sees.
âArthur Schopenhauer, 1788â1860
WHILE ITâS IMPORTANT TO UNDERSTAND the traps that can snare unwary adopters, itâs equally important to examine the opportunities that arise from the inevitability of the hype cycle. Anytime you can predict major shifts in behaviorâsuch as the major turning points on the hype cycleâyou can take advantage by being ahead of the crowd. If avoiding the traps are the âHype Cycle 101â lessons, then grasping these opportunities can be viewed as the graduate course in adopting the right innovation at the right time.
We see two types of ...