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Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time
book

Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time

by Jackie Fenn, Mark Raskino
October 2008
Beginner
256 pages
6h 40m
English
Harvard Business Review Press
Content preview from Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time

Preface

Hello.

How do you do. Please state your problem.

I am feeling sad.

I am sorry to hear that you are sad.

My mother is driving me crazy.

Tell me more about your family.

She interferes in my life all the time.

Your life all the time?

She tells me who I should date.

You say she tells you who you should date?

The year was 1966. A secretary at the MIT computer science labs found a therapist she could talk to over her computer network. When she noticed her boss was watching one of her sessions, she asked if he would leave the room so that she could converse with the therapist in private. Her boss, Joseph Weizenbaum, was disturbed to learn that she was using the therapist—not because he was concerned about her mental health, but because it was ...

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Publisher Resources

ISBN: 9781422135129