© Ali Shabdar 2017

Ali Shabdar, Mastering Zoho CRM, https://doi.org/10.1007/978-1-4842-2904-0_4

4. Running Your Business on Zoho CRM

Ali Shabdar

(1)Vancouver, British Columbia, Canada

It is hard to argue that the core objective of every serious business is to generate profit. Therefore, it is paramount to meticulously manage the entire sales process, from inception to post sales.

If you closely look at your business processes you will see, not surprisingly, that almost every process is, directly or indirectly, contributing to increase sales. Otherwise you should seriously review that process.

In this chapter, we will see how Zoho CRM manages the sales force to make your life easier and help you increase sales. This is one of the most important chapters ...

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