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Maven Essentials by Prabath Siriwardena

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Chapter 3. Maven Archetypes

The word archetype has its roots in Greek literature. It's derived from two Greek words, archein and typos. The word archein means original or old, while typos means patterns.

The word archetype means original patterns. The famous psychologist, Carl Gustav Jung introduced the archetype concept in psychology. Jung argued that there are 12 different archetypes that represent human motivation, and he further divided them into three categories: ego, soul, and self. The innocent, regular guy, hero, and caregiver fall under the ego type. The explorer, rebel, lover, and creator fall under the soul type. The self type includes jester, sage, magician, and ruler. The concept behind Maven archetypes does not deviate a lot from ...

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