Media Architecture

Sven Gehring

Interacting with Media Architecture

1Introduction

Over the last years, urban environments and public places emerged as prime locations for deploying digital technologies. Besides large scale digital displays, an increasing number of media facades (see Figure 1) are embedded into the urban landscape (Bouchard 2007; Seitinger 2008; Winogard 2001), thus becoming more and more ubiquitous (Weiser 1991). In a common sense, the term media facade describes the idea of turning the facade of a building into a huge public screen. This is achieved by either equipping its outer shell with interactive, light-emitting elements or by projecting digital content onto the building (Bullivant 2006; Haeusler 2009; Schoch 2006). The display might appear ...