13Sustainability and Technological Innovation in Organizations: The Mediating Role of Green Practices

Rajyalakshmi K.1*, Rajkumar G. V. S.2, Sulochana B.3, Rama Devi V. N.4 and Padma A.5

1Department of Computer Science and Engineering, Koneru Lakshmaiah Education Foundation, Vaddeswaram, Guntur, India

2Department of Computer Science and Engineering, GITAM Deemed to be University, Visakhapatnam, India

3Department of Humanities and Sciences, Chebrolu Hanumaiah Institute of Pharmaceutical Sciences, Chowadaram, Guntur, India

4Department of Mathematics, GRIET, Hyderabad, India

5Chaitanya Bharathi Institute of Technology, Hyderabad, India

Abstract

A few of an organization’s goals are innovation, large profits, and continued survival. Even so, sustainability has evolved into a rigorous activity for both commercial and charity organizations, since it pushes businesses to greater effectiveness. Sustainability requires enough funds and expertise. The factors that impact sustainability were examined in previous studies, but innovation is rarely considered from this angle. The present study investigates the connection among organizational performance, technical innovation, and management creativity, with sustainability acting as a mediating element. We tested the model using structural equation modeling in the analysis of moment structures (AMOS) using actual information collected from 304 CEOs and top managers in various countries. The findings suggest that incorporating new management ...

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