April 2013
Beginner
384 pages
9h 40m
English
Content preview from Micro-Entrepreneurship For Dummies
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Chapter 16
Using Blogs and Ezines in Your Marketing Plan
In This Chapter
Marketing with a blog
Incorporating ezines in your plan
Setting up a website or blog is just the beginning to having a web presence and beginning your micro-business. Check out Chapter 4 for details on setting up a blog. Creating a blog or website though is only half the battle. The other half — the more important half — is all about marketing and how you can use your blog in that battle. This chapter is all about using your blog to market your business and your service or product.
Blogs and ezines are a great part of your arsenal, even if your business is essentially off-line. For example, say that you’re a landscaper. You can use blogs and/or ezines to stay in touch with customers and prospects all year round. Marketing is more than a sales pitch or other obvious attempt to generate or increase revenue. It is also about cultivating business relationships with the idea that you’re building the potential for revenue down the road.
In this chapter, I explain how you can use a regular blog, a video blog (both with a YouTube channel and at your regular blog), and an ezine to market your business. I use my own pursuits with these three to show you how to do it.
Choosing Whether You Want a Blog, Ezine, or Both ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.