PART THREE CASE STUDIES
In this part of the book, we look in detail at two publishers using microformats extensively today, from two ends of the publishing spectrum. In Chapter 11, we study Cork'd, a startup wine review site. Then in Chapter 12, we look at how Yahoo—arguably the biggest publisher on the Web—uses several different now-familiar microformats on a number of its sites.
11 CASE STUDY: CORK'D
In this chapter, we take a look at what a fresh new startup, Cork'd (http://corkd.com), is doing. In the process, one of the founders of Cork'd, renowned developer, designer, blogger, and author Dan Cederholm, talks about microformats, why they interest him, what he's been doing with them, and what he thinks he'll be doing with them in the near ...
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