Microsoft Dynamics® CRM 2011 Step by Step

Chapter 9. Working with Campaign Activities and Responses

Chapter at a Glance

In this chapter, you will learn how to

• Creating a Campaign Activity

• Associating a Marketing List to a Campaign Activity

• Distributing a Campaign Activity

• Recording a Campaign Response

• Converting a Campaign Response

• Viewing Campaign Results

In Chapter 8, you learned how to use Microsoft Dynamics CRM to plan and prepare for a marketing campaign. Proper planning and setup of your campaign helps ensure successful execution and tracking. In addition to helping you prepare for a marketing campaign, Microsoft Dynamics CRM simplifies the execution of your marketing campaign by using campaign ...