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Microsoft Dynamics® CRM 2011 Step by Step by Jim Steger Mike Snyder and Brendan Landers

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Chapter 9. Working with Campaign Activities and Responses

Chapter at a Glance

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In Chapter 8, you learned how to use Microsoft Dynamics CRM to plan and prepare for a marketing campaign. Proper planning and setup of your campaign helps ensure successful execution and tracking. In addition to helping you prepare for a marketing campaign, Microsoft Dynamics CRM simplifies the execution of your marketing campaign by using campaign ...

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