Microsoft Dynamics CRM 4.0 Unleashed

Chapter 11. Working with Marketing

<feature><title>In This Chapter</title>

• Marketing Lists

• Campaigns

• Sales Literature

• Quick Campaigns

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A powerful feature that sets Microsoft Dynamics CRM ahead of its competitors is its capability to build, manage, track, and report on the effectiveness of marketing efforts. When thinking about marketing, consider how you currently market. Do you want to send the same sales literature to potential customers as you would to existing customers? Probably not. Therefore, when you’re considering creating a marketing campaign (Microsoft Dynamics CRM refers to any kind of targeted marketing effort as a Campaign, with differences between a Quick Campaign and Campaign [explained later in this chapter]), consider your ...