Chapter 4. It’s All About Content

After completing this chapter, you will be able to:

Too often, when people think of “content,” they think only of text. Whether that text consists of heavily marked-up HTML/XHTML code or just plain text, most people imagine the written word when they think of content. But today’s modern Web—and most users—more than accept content such as video, images, and so forth; to a degree, it’s expected.

In this chapter, you will learn ...

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