Creating an Ad

Before you jump right in and create your first ad, it is a good idea to do a little homework and see what others are including in their ads. What seems to work well and what doesn’t?

If you’re using Windows Internet Explorer 7 or 8, click New Tab or press Ctrl+T. If you’re using an earlier browser, leave Office Live Small Business open in the current window and open another browser instance. In the new window, go to www.live.com and enter a search word or phrase that is similar to the keywords you plan to use on your own site. Click Search. A page similar to the one shown in Figure 9-4 appears.

Notice how your competitors use search ads.

Figure 9-4. Notice how your competitors ...

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