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Million Dollar Referrals by Alan Weiss

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CHAPTER 2THE ANNUITY FACTOR

I WILL STILL LOVE YOU IN THE MORNING

CREATING A MILLION DOLLAR CONSULTING® ACCELERANT CURVE

The Million Dollar Consulting© Accelerant Curve is designed to give you some guidance on how to attract the type of clients and perpetual referrals that are best for you.

The vertical axis in Figure 2.1 is decreasing barriers to entry—that is, making it easy to know you and your work and results. The horizontal axis is increasing fees, which result from higher value and increased intimacy with you and your work.

Solely considering those two axes, you can see that the easier it is for people to appreciate your work, the more people will seek more of a relationship and more intimacy with you, moving, for example, from free downloads ...

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