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Minding the Corporate Checkbook: A Manager's Guide to Executing Successful Business Investments by Steven R. Kursh

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3. Preliminary Analysis

The White Rabbit put on his spectacles. "Where shall I begin, please your Majesty?" he asked."Begin at the beginning," the King said gravely, and "go on till you come to the end: then stop."Lewis Carroll, Alice in Wonderland

The first element in the Business Investment Roadmap is the preliminary analysis, as shown in Figure 3.1. The preliminary examination offers six questions to frame your analysis of an investment. A good first step is to ask the proponents of an investment to answer these six questions. Keep in mind that proponents, by nature, tend to be enthusiastic about an investment; they might not be objective enough to see anything that does not support the investment, even if such weaknesses are obvious to an ...

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