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Minding the Corporate Checkbook: A Manager's Guide to Executing Successful Business Investments by Steven R. Kursh

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4. Business Impact Analysis

"First Things First"Steven Covey, Roger Merrill, and Rebecca Merrill

Silver Bullets and Golden Nuggets

Andy Grove, a founder and the former CEO of Intel, one of the world's most successful companies, wrote a business best-seller several years ago entitled Only the Paranoid Survive.[1] In his book, Grove asks managers this question: "If you could aim a 'silver bullet' at a single company and eliminate that company as a competitor, who would that company be?" This question helps managers identify their key competitors, which is an important step in developing corporate strategies. Obviously, the silver bullet question is theoretical, but it can help you determine who your primary competitors are and develop action ...

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