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1 Investing Successfully for Your Future
The Challenge We Face
Return on Investment and Finance Metrics Are Not Enough
Visions and Strategies, Finance Metrics, and the Execution Gap
The Execution Gap
The Business Investment Roadmap
A Note of Caution
Who Should Read This Book
2 Growing Value with the Business Investment Roadmap
Using the Business Investment Roadmap
Assessment of Business Impact
Will the Business Investment Roadmap Guarantee Success?
3 Preliminary Analysis
Following the Roadmap
Introducing Fresh Breeze Corporation
Preliminary Analysis of an Investment: Would You Like That Super-Sized?
Preliminary Analysis ...