Skip to Content
Mobile App Analytics
book

Mobile App Analytics

by Wolfgang Beer
September 2016
Beginner content levelBeginner
50 pages
1h 3m
English
O'Reilly Media, Inc.
Content preview from Mobile App Analytics

Chapter 1. Introduction

One of the differences between publishing mobile apps and selling traditional products without a network connection is the possibility to instantly collect usage statistics and context information in real time about individual customers worldwide. Collecting real-time data about all product users is daily business for marketing and sales experts, as well as for the engineers who develop and improve mobile apps.

Today’s competitive situation within global app marketplaces makes it hard for app developers to distinguish their app from thousands of similar mobile apps. Providing a reliable and highly responsive mobile app and showing a good level of attention to details helps you stay on top of your competitors. To know your typical app users and how they experience your mobile app is the first step toward good product reviews and a growing user base. Mobile-user experience monitoring helps publishers understand how customers are using an app and what features they prefer. Without this deep visibility, it is impossible to drive innovation and to improve the usability of your mobile offering.

Often, product innovation arises just by following your customers through their business process workflows and by tracking and measuring key performance indicators. User surveys and A/B tests with a target audience have a long tradition and can answer different hypotheses about your product and functions within different market segments and user groups.

A/B tests are used ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Analytics

Analytics

Phil Simon
Google Analytics Breakthrough

Google Analytics Breakthrough

Feras Alhlou, Shiraz Asif, Eric Fettman
Enterprise Class Mobile Application Development: A Complete Lifecycle Approach for Producing Mobile Apps

Enterprise Class Mobile Application Development: A Complete Lifecycle Approach for Producing Mobile Apps

Leigh Williamson, Roland Barcia, Omkar Chandgadkar, Ashish Mathur, Soma Ray, Darrell Schrag, Roger Snook, Jianjun Zhang

Publisher Resources

ISBN: 9781492042754Errata Page