Chapter 1. Introduction
One of the differences between publishing mobile apps and selling traditional products without a network connection is the possibility to instantly collect usage statistics and context information in real time about individual customers worldwide. Collecting real-time data about all product users is daily business for marketing and sales experts, as well as for the engineers who develop and improve mobile apps.
Today’s competitive situation within global app marketplaces makes it hard for app developers to distinguish their app from thousands of similar mobile apps. Providing a reliable and highly responsive mobile app and showing a good level of attention to details helps you stay on top of your competitors. To know your typical app users and how they experience your mobile app is the first step toward good product reviews and a growing user base. Mobile-user experience monitoring helps publishers understand how customers are using an app and what features they prefer. Without this deep visibility, it is impossible to drive innovation and to improve the usability of your mobile offering.
Often, product innovation arises just by following your customers through their business process workflows and by tracking and measuring key performance indicators. User surveys and A/B tests with a target audience have a long tradition and can answer different hypotheses about your product and functions within different market segments and user groups.
A/B tests are used ...