Thursday: Establish Your Mobile Couponing Approach

In Chapter 6, “Week 5: Promote Your Message with Mobile Advertising,” we explained that mobile is not so much a surf medium as it is a search medium. Well, our observation of the market tells us that a lot of us are searching for deals. In a letter to investors sent in May 2012, Groupon CEO Andrew Mason shared that 30 percent of all transactions on the Groupon platform are executed on mobile devices. What's more, Mason stated that the average U.S. mobile Groupon user spends an average of 50 percent more than average the desktop-only user of the service. It's just one small indicator of how much opportunity is promised by mobile couponing. Consider these insights from a series of recent Mobile ...

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