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Mobile Marketing For Dummies® by John Arnold, Michael Becker

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Part IV. Mobile Commerce and Analytics

Mobile Commerce and Analytics

In this part...

Mobile devices are capable of enabling a variety of financial transactions including point-of-sale purchases, subscriptions, and Internet commerce. Mobile devices also give you the ability to track and analyze a variety of financial and behavioral data points when people interact with your mobile marketing campaigns.

Chapter 13 shows you how to enable mobile transactions and set up mobile merchant accounts so your customers can place orders through mobile devices. Chapter 14 guides you through mobile analytics and tracking so you can determine your effectiveness and improve your mobile marketing results.

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