3. Designing for the Small Screen

Wasted Mobile Space

Two Interfaces for the Same Data


Tufte: The Data Display Genius

Progressive Disclosure

Overloaded vs. Generic Commands

Case Study: Optimizing a Screen for Mobile Use

Information Scent

Typing on Mobile

Download Times

Interaction Cost

Early Registration Must Die

Example: Pizza Ordering Application

Case Study: The WSJ Mobile App

The 90-9-1 Rule

Confusing Startup Screen

Degrading the Brand

A Better Design

A New WSJ Workflow

Better Next Year

Workflow Design

All of our research findings support a single conclusion: Designing for mobile is difficult. Technical accessibility is very far from providing an acceptable user experience. It’s not enough that your site ...

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