Mobile Usability

3. Designing for the Small Screen

Wasted Mobile Space

• Two Interfaces for the Same Data

• Chrome

• Tufte: The Data Display Genius

• Progressive Disclosure

• Overloaded vs. Generic Commands

• Case Study: Optimizing a Screen for Mobile Use

• Information Scent

Typing on Mobile

Download Times

• Interaction Cost

Early Registration Must Die

• Example: Pizza Ordering Application

Case Study: The WSJ Mobile App

• The 90-9-1 Rule

• Confusing Startup Screen

• Degrading the Brand

• A Better Design

• A New WSJ Workflow

• Better Next Year

• Workflow Design

All of our research findings support a single conclusion: Designing for mobile is difficult. Technical accessibility is very far from providing an acceptable user experience. It’s not enough that your site ...