December 2013
Intermediate to advanced
752 pages
16h
Chinese
Content preview from MOBILE WEB程式設計--第二版
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第十九章
發布與社群 Web 2.0
你已經完成行動 Web App，而且準備上市了（至少你認為如此），但是其實你的工作仍
然尚未完成。在本章中，我們將會分析一些搜尋引擎最佳化的技巧，並討論如何讓使用
者真正地造訪我們的行動網站，並鼓勵他們一而再、再而三的回流。
我們也會探討如何使用廣告來透過行動網站賺錢，以及如何將我們的應用程式與一些社
交功能結合，例如 SMS、RSS 與社群網路。
行動 SEO
搜尋引擎最佳化（SEO）指的是一組可以遵循的最佳做法，可讓你的網站位於搜尋結果
的最佳位置。
一般情況下，典型的桌機 SEO 技術可以應用在行動網站上，但是也有一些需要另外考
慮的地方。如同我們所討論過的，產生過多的代碼（中繼資料）與過多的關鍵字爬網
（keyword crawling）文字，對行動 Web 而言不是最好的做法。
需要瞭解的第一件事是：使用行動搜尋功能的使用者與使用桌機搜尋的使用者並不一
樣，行動使用者通常會搜尋比較具體的東西，所以我們應該盡力協助使用者存取這些
資源。
行動搜尋引擎（Goole、Yahoo!、Bing）會將搜尋結果在地化，所以如果你的服務是在
地的，應該在文字與程式碼中適當地定義你的位置。在行動搜尋引擎中，使用者只會輸
入少量的文字，而引擎會根據當地資訊與之前的搜尋結果來建議最佳的搜尋結果，並優
先提供行動專用的內容。
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.