6. Analytic Applications

Overview

Analytics is a broad topic (see Exhibit 6.1); there are many ways to categorize enterprise analytics. In this chapter, we describe different types of primary demand for analytics; furthermore, we examine how this affects organization choices of analytic methods and tooling. A key premise of this chapter is that there is no single set of methods and tooling that meets every need; consequently, the key question that must drive analytic decision making at all levels is: What are we going to do with the results?

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Exhibit 6.1 Modern Analytics Framework

We categorize enterprise analytics into five groups:

Strategic ...

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