Modern Management: concepts and skills, 14/e

Increasing Creativity in Organizations

As discussed, creativity is a critical ingredient for meeting challenges in organizations of all types. Accordingly, managers should conscientiously take specific actions aimed at building creativity in organizations. To encourage creativity in organizations, managers can take the steps discussed in the following sections.7

Challenge Workers

Of all of the steps managers can take to stimulate creativity, perhaps the most effective is providing organization members with an appropriate level of job-related challenge. When people feel appropriately challenged, they seem to almost naturally search for new creative ideas to help perform a job in an improved way. However, people should not be placed in jobs that ...