Chapter 5.2Trailers and Promos
From the first frame of shooting through the life of your project, it is essential to create brand awareness, generate buzz and connect with your audience using elements such as viral videos, behind-the-scenes footage and filmed interviews. The traditional method for getting crowds into theaters has always been the movie trailer, teaser or TV spot, but to effectively manage all of these elements and present them as a cohesive whole to the general public often requires engaging a company or creative partner who is experienced in the following:
- Titles, motion graphics and visual effects
- Writing and editing
- Branding and identity
- Social media
- Trailers and promos
- Music supervision
Many of these companies have their ...
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