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Monetizing Entertainment by Larry Wacholtz

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Music Publishing—What’s the Deal? 6

The Wannabe Test Market

There’s an Internet market for entertainment products for the wannabe amateurs. Nothing wrong with it except for two little, tiny things: there is often no money in it and unless you create a great buzz, the established industry isn’t interested in your products or career. In other words, it’s a great place to take your shot to learn what works and fails in your computer-based recordings and videos posted on SoundCloud and YouTube. However, consumers are pretty darn smart as they’ve spent hours and hours looking for something great, and guess what—yours usually isn’t it. But it’s a great place to learn to thrive on rejection. Which is what usually happens when you start pitching ...

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