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Introduction: Take a Look at This!
1 The Perfect Storm
2 The Three Wows
3 The Rules of the Game
4 The Entertainment Business
5 The Significance of Narration
6 Music Publishing—What’s the Deal?
7 Recording Lightning in a Bottle
8 The Label Business—Recording Budgets
9 Odds of the Game
10 Promotion/Publicity and Media
12 The Concert and Event Business