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Monetizing Entertainment by Larry Wacholtz

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Promotion/Publicity and Media 10

Executive Decisions

The purpose of this chapter is to help you understand how the entertainment business is financially riskier than most other types of commerce. Everything is tied to everybody else doing their jobs at a wow level! Creative writers have to write the inspiring songs, scripts, books, and so forth. They have to find the agents and publishers who can license them to the major labels, film studios, book publishing companies, and others. Then, in this chain of events, the executives have to decide, based on their collaborations with the creative teams, when to place the products they select at the perfect time and place, and the best price. They know their company’s financial success is determined ...

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