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Monetizing Entertainment by Larry Wacholtz

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The Concert and Event Business 12

Consumers may be changing their habits to listening to music streaming services instead of buying or even stealing the recordings they love. But nothing can replace the energy, sparks, and higher level of emotional connection between the acts and fans at a live performance. It’s still the emotion business based on a creative system of writers, musicians, performing artists, and others. The business systems are based on the promoters’ money, productions, publicity, distribution, sales, and marketing of events instead of albums for sale. The established industry may be changing and evolving, yet the consumers’ desire to be personally entertained remains a growing profitable business. For new acts, this is the ...

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