Money Mindset

Foreword

The everyday investor was not prepared for the Great Recession that shook the world in 2008. And too many have found themselves repeatedly wrong-footed by the markets in the eventful years that have followed; the excessive risk-taking that characterized the precrisis zeitgeist gave way to the hunker-down mentality of the postcrisis period, leaving behind a wide swath of investors whose extreme risk aversion prevented them from participating in the fourth-longest bull market in history.

And while the relentless advance of markets off their 2009 troughs has made it look easy for those with the fortitude to remain fully invested, in truth the world—and the investment environment—has grown more complex, not less. The crisis-entrenched Euro Zone, a doubling down on unconventional monetary policy by global central banks, and ever-evolving geopolitical risks are but a few of the factors giving investors inclined toward skittishness ample justification for their fears.

Fortunately, we have Jacob Gold to help make sense of it all. I’ve had the pleasure of working closely with Jacob in my capacity as spokesperson for the Voya Global Perspectives program and find myself consistently impressed with his planning and investing acumen. As he did with his 2009 release Financial Intelligence: Getting Back to Basics after an Economic Meltdown, Jacob in his new book delivers practical, real-world advice for investors in search of a comprehensive plan for their assets. Money Mindset: ...