July 2023
Intermediate to advanced
512 pages
17h 41m
English
Content preview from Multimedia Foundations, 3rd Edition
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CHAPTER 4Elements of Visual Design
INTRODUCTION TO VISUAL COMMUNICATIONS
Visual communication (sometimes referred to as vis-com) is an area of study that investigates the transmission of ideas and information through visual forms and symbols. On a deeper level, it also looks at the cognitive and affective processes that impact the way we perceive visual stimuli. Seeing is one thing and perceiving is another. ...
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