June 2026
Intermediate
248 pages
6h 25m
English
book
Multimodal Generative AI in the Enterprise: From Pixels to Profit
by Maximilian Tschochohei, Fabian Schenker
Content preview from Multimodal Generative AI in the Enterprise: From Pixels to Profit
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1
Introduction to Generative AI and Multimodality
Welcome to the exciting world of generative AI!
This chapter will be your guide, starting with the basics and moving toward real-world applications. We will explore the incredible shift from AI that simply analyzes data to AI that creates brand-new content such as images, text, and even videos. You'll learn what multimodal AI is and why its ability to understand different types of information at once, such as text and images combined, is so powerful. We'll dive into fascinating case studies showing how companies such as Coca-Cola are already using this technology to transform their marketing campaigns and design innovative new products, giving you a clear picture of how these tools are revolutionizing ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.