Chapter 9. Organizational Resistance
Key Concepts
Understand the reasons for organizational resistance to a shared platform for commerce sites
Make the benefits of the new infrastructure clear to the business and IT managers.
Establish a central organization to drive the creation of the shared platform
Support the project through financial incentives and educational programs
Imagine a situation where a company undertakes to create a common platform for commerce sites in the company. You might expect this project to proceed along a path from an initial proposal until the deployment and measurement of success. Figure 9.1 shows an example of typical events in the lifetime of a commerce platform development project.
Figure 9.1. Differences ...
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