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DIGITAL MEDIA AND DIGITAL PLATFORMS

Welcome to the Digital Era in All Its Forms

The digital world moves so fast it seems that each year a new way to view media is announced. As of this publication, Snapchat went public—a company that literally offers its users the ability to share clips of tiny snippets of their life via smart phone. This then becomes user-generated video content, which means any copyrighted material would appear by happenstance; a girl ‘snaps’ her friends at a party and, lo and behold, music is heard playing in the background.

Over just the last ten years, it has been remarkable to see the different types of digital platforms that are available to exhibit a program. Content created today, whether a million-dollar production ...

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