6Talk Human

We’re all in sales, and selling isn’t just selling … we need to consider sales in a broader sense – persuading, influencing and convincing others.

Daniel Pink (2013), To Sell is Human

Fustian Flummery and Flapdoodle

It’s a strange truism of corporate communications that, as soon as they’re required to write “for” or “as” an organisation, perfectly eloquent individuals often adopt a register that’s never come out of any human mouth. It’s as if being thrust in the spotlight paralyses usually clear and lucid people to start talking gobbledygook and poppycock, balderdash and baloney, and all manner of other nonsense so beautifully captured here by the online glossary from Phronistery.1

ackamarackus – baboonery – balderdash – ballyhoo ...

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