book
Negotiating with Backbone: Eight Sales Strategies to Defend Your Price and Value
by Reed K. Holden
May 2012
Intermediate to advanced
208 pages
4h 15m
English
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Contents
Part I The Great Game of Procurement
Chapter 1 Tough Selling—The New Normal
Company-Supported Sales Traps to Avoid
Encouraging Desperation Pricing
Succumbing to the “White Horse Syndrome”
There Is Hope if You Play the Game Right
Chapter 2 The Tells of the Game
Evaluating Procurement’s Position
Dealing with Procurement Styles
Chapter 3 Stacking the Deck in Your Favor
Understanding Your Customer’s Game
Limiting Exposure of Senior Executives
Chapter 4 Getting the Tactics Right the First Time
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