Chapter 4. Building a Weblog

One of the most talked about Internet phenomenon in recent times is that of the Weblog (often shorted to blog). The concept of a blog—and the subsequent art of blogging—is that you provide your own online diary or journal in which you can scribe your thoughts for the world to see. The actual content that you pour into your blog is completely up to you, and the blog can be as formal, or informal, as you like. If you want to tell the world that your milk went bad and you need to pick up some from the store, a blog is where you write all about it.

The blog-reading public is not just obsessed with milk-longevity-related shenanigans, though. Although typically used as a vehicle to communicate thoughts online, blogs have ...

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