13. Guiding Principles
Some folks trust to reason
Others trust to might
I don’t trust to nothing
But I know it come out right
—The Grateful Dead1
Guided Decentralization is like playing in a band. Everyone has her own instrument, her own sheet music. Sometimes there is exceptional improvisation and creativity, but it always winds being a harmonious interpretation of the same song within the same song’s framework. Guided Decentralization as actualized in The Collaborative Three-Box Model leads to Brand Harmonization across geography and function. It’s the same song with beautiful orchestration but not always the same notes.
Adopting and adapting The Collaborative Three-Box Model and creating a Brand Business Scorecard require a mind-set change ...
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