New Business Networking: How to Effectively Grow Your Business Network Using Online and Offline Methods

6. One Billion People Can’t Be Wrong: Facebook

Let’s face it: You’re on Facebook, as are your mother, your grandfather, and your kids. As of October 2012, one billion monthly active users¹ are on the wildly popular social networking site. Compare this to LinkedIn’s 187 million members² to consider why you should also use Facebook to connect and grow your network.

Facebook users are older than you think. Sixty-five percent of users in the United States are 35 years old or older.³ In fact, the average age of a Facebook user in the United States is 40.5 years old, with studies indicating similar numbers in different countries.⁴

If 66% percent of online adults say they use Facebook,⁵ and the average user is 40.5 years old, you can bet there are ...