Let’s face it: You’re on Facebook, as are your mother, your grandfather, and your kids. As of October 2012, one billion monthly active users1 are on the wildly popular social networking site. Compare this to LinkedIn’s 187 million members2 to consider why you should also use Facebook to connect and grow your network.
Facebook users are older than you think. Sixty-five percent of users in the United States are 35 years old or older.3 In fact, the average age of a Facebook user in the United States is 40.5 years old, with studies indicating similar numbers in different countries.4
If 66% percent of online adults say they use Facebook,5 and the average user is 40.5 years old, you can bet there are ...
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