Skip to Content
New Business Road Test, The, 5th Edition
book

New Business Road Test, The, 5th Edition

by John Mullins
December 2017
Beginner
360 pages
9h 38m
English
FT Publishing International
Content preview from New Business Road Test, The, 5th Edition

Chapter 5

Competitive and economic sustainability: how long can we dance?

Team domains

It is 2016, and you and your best friend Simon have just returned to the USA from a holiday in England. While you were there, you did your best to quaff a pint or two of every British beer you could find. The pubs were far more interesting than the museums, in your view, and the robust taste of English bitters made the American beer – even some of the craft beers, like IPAs and ambers – back home seem lifeless in comparison.

You and Simon decide it is high time someone started selling real British-style beer in the USA, hearty brews like the bitters and ales you enjoyed ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

Alexander Osterwalder

Publisher Resources

ISBN: 9781292208411