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NLP Business Masterclass: Driving peak performance with NLP, Second edition
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NLP Business Masterclass: Driving peak performance with NLP, Second edition

by David Molden
January 2009
Beginner to intermediate
352 pages
7h 58m
English
Pearson
Content preview from NLP Business Masterclass: Driving peak performance with NLP, Second edition

Chapter 8. Language for influence and change

If one person in the last century comes to my mind over any other as having brought about change in the face of immense adversity and resistance, it is Nelson Mandela. His lifelong fight for freedom and the abolition of apartheid for the people of South Africa demanded great energy, belief, determination, skill, and, above all, an ability to engage the people. To achieve his purpose, he knew it was as important to change the attitudes and perceptions of the government, including his jailers of 27 years, as it was to win the hearts and minds of all the people of South Africa.???

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Publisher Resources

ISBN: 9780131370142Purchase book