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NLP Business Masterclass: Driving peak performance with NLP, Second edition by David Molden

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Chapter 28. Modelling case study: generative excellence modelling in a top tax consultancy firm

<authorgroup>Brad Waldron</authorgroup>

Generative excellence can be described as performance with built-in learning processes. Some people perform well, but are static and don’t progress, while others instinctively seem to know how to continuously improve. It is this built-in learning that makes the project I describe in this chapter so interesting.???

The project occurred in early 1994 and I shall refer to the consulting firm as Tax Inc. as many of the people involved have moved on due to a merger and permissions to publish names have proved difficult to obtain ...

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