IntroductionBrandResearch and AnalysisDiscoveryDefining Your Own Brand AttributesReflect on Your WorkReflect on Yourself and InterestsReflect on Your FutureInspirationLooking OutwardGenres and StylesProcessBrand AttributesHow to Identify Key Brand AttributesBrand StatementsExercise: Brand BookBrand & ConceptsBrand ConceptsTrendsQ&A: Interview with Will Bryant, Recent B.F.A., Graduate, Mississippi State University, Mississippi State, MSBrand IdentityDo You Need a Brand Identity?Verbal ComponentsVisual ComponentsStyle GuideLogos & Brand IdentityQ&A: Interview with Christine Pillsbury, VP, Group Director, Creative & UX, BEAM Interactive and Relationship MarketingQ&A: Interview with Shauna Haider, Graphic Designer, Nubby Twiglet, Portland, ORQ&A: Interview with Luke Copping, Photographer, Buffalo, NY