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No Plastic Sleeves: Portfolio and Self-Promotion Guide for Photographers and Designers, 2nd Edition by Danielle Currier, Larry Volk

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INTRODUCTION image

Have you ever heard the phrase “form follows function”? American sculptor Horatio Greenough is credited with the phrase, but it was the American architect Louis Sullivan who made it famous. The phrase became the guiding principle of modernist architects and industrial designers during the 20th century. It means that the structure and appearance of a thing should reflect and support what its purpose is. Let’s examine the purposes of your portfolio. Your portfolio of work is the evidence of your experience, knowledge, skills, creativity, innovation, and aesthetic and technical capabilities. In essence, it is the culmination of who you ...

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