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3.5 Promoting, informing, and identifying
The case of Foody, the humorous mascot of Expo Milan 2015
Carla Canestrari and Valerio Cori
Expo Milan 2015: between communication and business
Since the early editions of the Great Exhibition of Industries of All Nations, such as the famous one held in London in 1851, the main goal of every Expo has been to give nations, politics, the business world, and society a shared space in which to discuss and cooperate in a crucial area of interest common to all the participating parties.1 Topical themes and subjects are discussed during each edition of Expo. For example, in the earlier editions, the main subjects were related to technology, as the industrial revolution and colonialism were the topical ...
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