In every discipline, there are issues and challenges that managers and decision makers must deal with in the normal course of their work. With Big Data, these issues and challenges arise not only from technology and its use, but also from the scale of the data and the use of insights and results generated by analyzing the data.
First and foremost, analytics reside on a continuum as depicted in Figure 6.1. Few problems actually reside at either end of the continuum; most require some combination of analytics to extract the information and derive the actionable intelligence necessary for decision making.
Finding the Needle in the Haystack
At one end of the continuum is the problem we characterize ...