Chapter 8

Rolling Up Your Sleeves, Part 1: Creating Objectives

IN THIS CHAPTER

Bullet Exploring the different types of objectives

Bullet Discovering the process for creating objectives

Bullet Uncovering the characteristics of effective objectives

Chapters 1 through 7 cover, among other things, what OKRs are, how they differ from other systems, and how your organization benefits from the system. You also discover in those chapters how critical it is to outline your “why” of OKRs, and what roles you need people in your organization to play to make OKRs a reality.

In this chapter, you turn to the actual development and use of OKRs, and you begin by exploring how to create powerful objectives. I delve deeply into the different types of objectives, guide you step-by-step through the process of writing them, provide tips, and outline the characteristics you need to keep in mind to ensure that your objectives will drive the execution you expect. As the chapter title says, roll up your sleeves, because it’s time to get to work!

Working with the Various Types of Objectives

Raise your hand if you love IKEA. Who isn’t gaga (maybe even Lady Gaga is) over the Swedish home furnishing giant where, while ...

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